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Paris in Pink: The Eiffel Tower Marks the Start of October Rose

By Route33 Guides · 2026-10-01

Why the Eiffel Tower turns pink for October Rose, and what the breast-cancer awareness month means in Paris in October 2026.

One night, one unmistakable colour

On 30 September, the Eiffel Tower was illuminated in pink for the launch of October Rose, the annual breast-cancer awareness campaign. The special lighting replaced the tower's usual gold from evening until midnight — a familiar Paris landmark briefly becoming a public message of awareness and support.

A photograph is not the whole story

Pink October runs throughout October in Paris, with information and awareness events across the city. The colour is beautiful from Trocadéro or the Champ-de-Mars; the reason for it matters more: information, prevention and early detection.

If you photographed the tower in pink, you can add that image here in the middle of the article, add a caption, or place it at the end beside a video. Route33's Journal editor now supports all three.

For current health information or local October Rose events, use the official City of Paris and campaign resources rather than social-media rumours.

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